The Short Version

I’m the founder and principal of Digett, a digital marketing agency I started in 2001. We help organizations build marketing systems that attract advocates, build loyalty and create lasting value. I live in the Texas Hill Country with my wife Claudia and more dogs than I’d originally planned for.

When I’m not working, I’m likely on my screened-in porch, in my shop, on a trail somewhere on foot or motorcycle, or planning a trip to a new destination.

The Longer Version

I’ve spent most of my career helping businesses figure out how to connect with the people they’re trying to serve. I started in the early ’90s as a technical writer, moved into software development, then consulting, and eventually circumstances (aka needing a job) led me to start my own agency.

Before Digett, I held a senior management position at Emerging, a Houston-based consultancy, and did extended engagements with organizations like Goldman Sachs, Schlumberger, AIM Investments, and Delmarva Power. Along the way, I became convinced that most marketing is broken—not because people don’t try hard enough, but because they build on weak foundations. Digett attempts to improve upon that, one client at a time.

My focus has been on managed service providers (MSPs) and other professional services firms. It’s a niche that suits me, but I think that’s shifting along with my perspective on the market, and maybe because of my age. More to come on the shift. Up to now, though, the work has been substantive, and my clients have been smart. The problems remain interesting enough to keep me engaged after two and a half decades.

Beyond the Day Job

I’m a member of the Rotary Club of San Antonio and was honored to be named Rotarian of the Year for the 2024–2025 Rotary year. Rotary has been a grounding force—a reminder that service can be both effective and a lot of fun.

In March 2025, I joined a convoy of Rotary volunteers who drive vehicles purchased with donated funds from London to Ukraine. We crossed the Channel, drove through France, Germany, and Poland, and delivered the vehicles directly to Ukrainians who needed them. I turned 60 somewhere along the way. I’m going back in 2026 unless something bigger than me convinces me I shouldn’t.

A month later, I rode a motorcycle across Mexico with a group of friends. I’d rather be uncomfortable and alive than comfortable and bored.

What I Care About

I keep coming back to a phrase I picked up somewhere in childhood: Leave things better than you found them. It’s become a kind of operating principle—for client work, for relationships, for the land I live on.

I’m drawn to simplicity, though I don’t always achieve it. I meditate, inconsistently. I run trails, I make sawdust in my shop and occasionally turn it into furniture, and I noodle on my guitar sporadically. I’ve always wanted to write a song, but as of yet, have little to show for that aspiration.

I believe that what we experience matters infinitely more than what we accumulate, that a screened-in porch is one of the best investments a person can make, and that the best way to figure out what you think is to write it down.

Get in Touch

If you want to talk about marketing, business, Ukraine, motorcycling, woodworking, or anything else, I’m easy to find:

For my fellow geeks

You may have already figured out that I use Jekyll for this website. I’m using the base Jekyll theme, highly modified. If you have any questions about what I’ve done or how I’ve done it, please feel free to reach out. I’m happy to share.