The Short Version

I’m a software engineer and the founder of Digett, a digital agency I started in 2001. We help organizations build systems that attract advocates, earn loyalty, and create lasting value — including mission-driven organizations that serve other people. I live in the Texas Hill Country with my wife Claudia and more dogs than I’d originally planned for.

When I’m not working, I’m likely on my screened-in porch, in my shop, on a trail somewhere on foot or motorcycle. And if I’m lucky I’m also planning my next adventure.

The Longer Version

I served in the U.S. Army as a tanker from 1983 to 1986. My veterans benefits then helped finance my education, and I also put the darkroom skills I’d acquired during my tour of duty in Schweinfurt, Germany to good use as a part-time photographer on campus, earning a few extra dollars along the way and a B.A. in Economics from Texas A&M, College Station in 1990. I spent the next six months learning French by working and living with families in the rural villages of the Grand Est and Beaujolais regions of France—picking grapes, painting a house, milking cows, and pruning grape vines… in that order.

I started my professional career in the early ’90s as a technical writer, moved into software development, then consulting. Before Digett I held a senior management position at Emerging, a Houston-based consultancy, and did extended engagements with organizations like Goldman Sachs, Schlumberger, AIM Investments, and Delmarva Power.

Along the way I became convinced that most marketing is broken — not because people don’t try hard enough, but because they build on weak foundations. Digett exists to do better than that, one client at a time.

I write software. I use AI as a working partner on real builds — sites, tools, systems — and I take that craft to organizations that help others, so the impact of the work I do gets leveraged. Rotary showed me how much further service reaches when you put skill behind an institution that is already in the room. Digett is pointed at that intersection: digital work for mission-driven organizations.

Rotary and Ukraine

I’m a member of the Rotary Club of San Antonio and was named Rotarian of the Year for the 2024–2025 Rotary year. Rotary is a grounding force — a reminder that service can be both effective and a lot of fun.

In March 2025 I joined a convoy of Rotary volunteers who drive vehicles purchased with donated funds from London to Ukraine. We crossed the Channel, drove through France, Germany, and Poland, and delivered the vehicles to grateful soldiers in Lviv. I turned 60 somewhere along the way.

A month later I raced a motorcycle from San Antonio across Mexico to the Pacific at Playa Maruata, Michoacán with a group of strangers who became friends. I’d rather be alive and uncomfortable than bored.

In March 2026 I returned to Ukraine via London, and had another birthday in Poland. Again we delivered vehicles to Lviv. I intend to return in spring 2027. The current effort, and a way to give, is on the Ukraine page.

What I Care About

I keep coming back to a phrase I picked up somewhere in childhood: Leave things better than you found them. It’s become a kind of operating principle — for client work, for relationships, for the land I live on.

I’m drawn to simplicity, though I don’t always achieve it. I meditate, inconsistently. I run trails, I make sawdust in my shop and occasionally turn it into furniture, and I noodle on my guitar sporadically. I’ve always wanted to write a song, but as of yet, have little to show for that aspiration.

I believe that what we experience matters infinitely more than what we accumulate, that a screened-in porch is one of the best investments a person can make, and that the best way to figure out what you think is to write it down.

Get in Touch

If you want to talk about software, AI, marketing, Ukraine, speaking, motorcycling, woodworking, or anything else, I’m easy to find: